Kylie Minogue – Aphrodite – How Powerful Her Celebrity Branding Is

If you stop for a moment and ponder why one would buy into Kylie’s music, I reckon that has to do with the overall branding than the creativity and the technical execution of her music.  Using the image of the goddess of love, beauty, and sexuality – Aphrodite – as the title of her 11th album, I doubt if any one in the business today can carry that as suiting as Kylie.  In the recent interview with CNN, Kylie talked about her surviving cancer and thrives.  Researchers declare her as the most powerful celebrity in Britain.  But will this album work for you?

“Aphrodite”, overall speaking, is pretty average.  If not for the free music download service from Nokia, I would probably not own it.  Having said that, there are a couple of tracks that are insanely addictive.  The dance beats would stick on my mind the whole day.  I have put both “Cupid Boy” and “Aphrodite” on track repeat for days.  I could listen to these tracks for hours without getting sick of them.  It is rare these days and when that happens, how you wish that the rest of the album were as good, yes?  I feel as though I am not only drawn to the music, but also the goddess herself.  “Closer” is a mellower track that is worth putting into the play-list.  As for the first single release of the album, “All The Lovers”, while it lacks the instant hit quality as a single, the underlying message is strong.  If you check out the music video, there is a massive public orgy of very beautiful people (or bodies) with boys kissing girls, girls kissing girls, and (I think) guys kissing guys.  The lyrics of the music is weak.  But the video interpretation is powerful.

Assuming that you have checked out her latest video (and return!), tell me honestly, how you girls wish to look that good at the age of 42 eh?  For you guys, I don’t even want to know what is going on in your mind.