“The Silver Lining” is a timely read. Great Disruption is here, today. Just about half a year or so ago, companies were further revising down their targets, cutting cost, and have stayed cautious for the uncertain times. The economic downturn affects both the multinational corporations and the local companies. I have had a chat with some of the local business owners and all of them have experienced some level of hardship with their business, have made or at the verge of making some difficult decisions. As for myself, an employee of a MNC, I too am frustrated with the disruption to the funding that is much needed to continue fueling some of the key initiatives.
The bad news is: resource has become scarce. The good news is: constraint is the enabler of innovation as pointed out by the author of “Silver Lining”. It is the time to transform and leave the old market. Because for many, not to transform is the way to extinction. Scott Anthony uses case studies from Cisco, Google, Nintendo, Wal-Mart, McDonald’s, Procter & Gamble, and more to illustrate what they have done differently from others, in making them successful through the challenging times.
What strikes me as the most interesting idea from this book is that innovation is not necessarily a random encounter. Instead, it is a discipline that can be structured for success. In his book, Scott Anthony shares with us a toolkit to audit the organization’s innovation capabilities. He takes us through the pruning and diversification of the innovation portfolio, how we can ‘refeature’ our offerings in order to cut cost, and how we can effectively innovate.
Some of you may ask: how exactly can we innovate besides gathering a group of people with diverse disciplines and hope for some big ideas to spark off? The organization and the internal processes have to be structured in a way to make innovation repeatable, hence increases the innovation productivity. We have to be creative to experiment and test our key assumptions. Sharing the innovation load can be an option too if we need to lower the expenses and risk. And in uncertainty times, we may need to look into the ‘low end’ and see what customers value. All the details can be found inside the book. “Silver Lining” ends with one chapter on how you can strengthen your personal innovation muscle (which I find it useful) and another one – which is my favorite – on the 10 disruptive developments to watch today according to Scott Anthony.
Excess is a root cause of many innovation struggle. There are already organizations out there that look at the current time of uncertainty as their silver lining. New innovation is brewing in the horizon ready to change the game. The question is: will your organization emerge as a winner?
Hardcover: 145 pages
Publisher: Harvard Business Press (June 1, 2009)
ISBN-10: 1422139018
ISBN-13: 978-1422139011
You may wish to get this from Amazon.com
Official Site: The Silver Lining Playbook.