Dell Swarm – The More People Buying It, The Most Discount You Get!

So I was at what appears as the world first preview of Dell Swarm.  Of all the countries in the world, Dell has decided to choose Singapore as the pilot for this new and innovative way of product sales.  Maybe that says something about how we Singaporeans love … discounts?  Or more so for group discounts.  To cut a long story short, Dell Singapore is selling some of their products at a promotional price.  But there is more to it.  The more people swarmed together and buy the same product, the more discount the entire group gets.

That makes perfect sense.  I bought my Nikon dSLR camera together with my buddy Darkspore; and then we bought the white balance card together at Amazon.com.  I bought my NAS together with my buddy TK; and then we bought the digital jukebox together at Amazon.com.  So if the air travel industry has the 2-to-go or 4-to-go concept all this while, why doesn’t the e-Commerce retail business follow suit?

Apparently, that is what Dell Swarm has in mind.  The idea is so new that the Dell and Intel folks at the blogger event are as excited as me on how this will turn out.  So what exactly is Dell Swarm?  Here is a quick run down.

• A Swarm is a group that forms to buy selected Dell laptops powered by the latest Intel® processors for less, within Singapore.
• Every Tuesday (at 00:00:01), two swarms will be opened for two selected products eligible for group discount.
• Any product put on swarm will have a discount from the original price as advertised in Dell.com.sg regardless on how many buyers are in the swarm.  So I guess if you already want to buy that Dell product powered by Intel®, you already have a good deal when you join the swarm.
• And now, here is the fun part.  The more people join the swarm (in Singapore) and buy, the lower the price will drop!
• The swarm has a lifetime of 72 hours or it will close when a limit of 15 buyers is hit.
• So how much do you pay?  Everyone in the swarm will pay one final price – the lowest one.

Since I am given an access to their yet-to-go-live website, here are some screenshots on how it works.  I was told that all prices shown are not official so don’t get too excited if it is too … low … ha ha ha.

In this example (above), the Inspiron Mini 12 at the original price of S$899 is selling at a discounted price of S$854 if you are the first buyer (I tried the new netbook by the way and it looks awesome!).  So what happens when more buyers are joining the swarm?

With just 3 buyers, the price has dropped from S$899 to S$820.  And with 8, the illustrated price has dropped to the lowest you can get, S$809.

If you are not sure about buying, you can choose the follow option and will be informed as and when the price changes.  Maybe you have a target price in mind?

What is interesting about this innovative sales model is that it encourages word-of-mouth through both traditional means as well as the social media network.  Simply put, the more people join your swarm, the deeper discount you will get.  And which products do Dell Singapore plan to promote via Dell Swarm?  Reliable source tells me the followings: Inspiron Mini 12, Dell Studio 14, Dell Studio XPS M1340, and Dell Studio 14.

Dellswarm.com will be launched on May 5, 2009.  Keep a look out if you plan to get a Dell.  I for one am shopping for a netbook for our upcoming Spanish trip (mainly for the back-up of my digital photos just in case you think I am a workaholic or blogaholic).  I know someone in office who is buying a netbook for her business trip to UK.  And another friend is buying a laptop for his daughter.  Happy swarming guys! 

PS. This is not a sponsored post and all details are subjected to change.