BoA – The Face – And The Conquest Continues

To tell you the truth, I am more thrilled by BoA’s phenomenal success in the music industry at the age of 21 than her music itself.  Straddled between the Korean and Japanese markets, her 11th studio album is a Japanese release that attained the number 1 position in the Oricon chart the 6th consecutive time (only Ayumi Hamasaki has done it before with now a record of 8 consecutive number 1’s and stops there).  To enjoy such a strong fan base in Japan as a Korean is remarkable.  To enjoy such a commercial success as a 21 years old, I say it’s phenomenal.
 
I often admire BoA’s ambition and energy.  There are not many artists in the world who relentlessly release albums that target at two different local markets, in two different languages, simultaneously.  Her appetite, I believe, is not only in these two countries.  Rumor has it that she is currently putting the Korea market on hold and planning to venture into the US market.  I am concerned over her English pronunciation but we shall see.  And she has released a few songs in Chinese as well.
 
“The Face”, like her previous albums, is packed with the typical electronic sounded pop music that you can happily bop to.  I personally think that these bright and youthful songs are great to be seen live as BoA is a great entertainer on stage.  Just by listening to the album alone, something does seem missing.  Perhaps the music is not as memorable as I would like them to be.  Perhaps those complicated dance beat arrangements are meant to shine during live performances.  Hence, like her previous album “Made in Twenty (20)”, I actually appreciate the DVD better than the CD.
 
“The Face” comes with 2 DVD’s.  One with music videos from the single releases as well as an interview session that I don’t understand.  Another one is packed with live clips from two different concerts filmed in year 2007.  Those live clips are beautiful.  It has the classic BoA-and-the-piano-and-the-orchestra kind of performance.  It also has the BoA-and-her-hot-dance-moves kind of performance too.  One year ago, as written in the previous review, I was trying to get used to her voice.  Today, I still try.  At times her vibrato sounds a bit mechanical.  Perhaps, I will get myself BoA-ized one day.  Below is one of her singles “Lose Your Mind” with the making-of clip.  If you enjoy slow songs, try search for her another single “Love Letter”.

PS. Is it just me who feel that BoA looks more haggard judging from the live videos these days?  She has definitely lost some weight.

Related Entry: Made In Twenty (20) – Another Japanese Album By Korean Singer BoA